YouTube OG TommieTraffic Reveals the Secrets of Return on Ad Spend and Start Up Success
Make way for Tommie Powers, YouTube ad OG and the founder of Tommie Traffic, a data-driven digital agency, where he manages over $15M million a year in media, across YouTube, Google, and Facebook.
TAKEAWAYS
What caused an ad’s Google Search numbers from organic to skyrocket from 0 to 50,000 a month and generate 1 BILLION impressions.
How a $1M ad spend on a single video ad brought in over 5M views.
What YouTube’s “external entity linked annotation” feature is and why it helped a 1 hour+ long VSL totally crush.
The lesson of the “maintain buying power” lady and building wealth by growing a portfolio.
What companies are spending 40% of VC funding on -- it’s not on employees.