What Makes Curves and Combat Boots' "No-Selling" Sales Strategy Work
Get ready to limber up and see how Curves N Combat Boots, a women’s leggings brand, flexes its marketing muscles as we dig into the ad spend, KPIs, ROAS and CPP details with CMO Jon Flight and Media Buyer Keven Joseph.
Get ready to limber up and see how Curves N Combat Boots, a women’s leggings brand, flexes its marketing muscles as we dig into the ad spend, KPIs, ROAS and CPP details with CMO Jon Flight and Media Buyer Keven Joseph. Find out how they went from $20K a month ad spend to $90K in less than 6 months. Why a crop top introduction spectacularly flopped at the top of the funnel. And how to sell the hell out of leggings with pockets without EVER talking about or demo-ing the product features. Grab a Gatorade because this one’s going to be a real workout!
Takeaways
Why brand 100% drives demand for this uplifting line of women’s athletic gear on a mission.
How they drove $18 target CPAs all the down to a break even cost.
Why you should STOP optimizing videos for views -- and START optimizing for this immediately.
How slicing and dicing a $20,000 investment turned into massive ROAS.
Why taking a “less is more” approach on active campaigns ended ad exhaustion.
BIO:
Chief Marketing Officer at Curves N Combat Boots, Jon Flight has also served as VP of Sales and Head of Business Development for Mobius Media, CEO and Owner of CrossFit South Shore in Massachusetts. A personal trainer as well as marketer he earned a BS degree in Kinesthesiology and Exercise Science from Springfield College.
Takeaways
Why brand 100% drives demand for this uplifting line of women’s athletic gear on a mission.
How they drove $18 target CPAs all the down to a break even cost.
Why you should STOP optimizing videos for views -- and START optimizing for this immediately.
How slicing and dicing a $20,000 investment turned into massive ROAS.
Why taking a “less is more” approach on active campaigns ended ad exhaustion.
BIO:
Chief Marketing Officer at Curves N Combat Boots, Jon Flight has also served as VP of Sales and Head of Business Development for Mobius Media, CEO and Owner of CrossFit South Shore in Massachusetts. A personal trainer as well as marketer he earned a BS degree in Kinesthesiology and Exercise Science from Springfield College.
Owner of Austin, TX-based Run Your Ads, Kevin Joseph has been helping ecommerce brands and high ticket businesses generate a positive return 3X on their ad spend in 90 days or less using Facebook, Instagram, and other paid traffic strategies since 2016. He is a graduate of The University of Texas with a BS in Business as well as Texas A&M University where he earned a BS in Kinesthesiology and Exercise Science.