How Using Store Visit Objectives Helped Dennis Yu Push Massive Local In-Store Traffic

Dennis Yu is the CEO of BlitzMetrics, a digital marketing company which partners with schools to train young adults at no cost. He’s an internationally recognized lecturer in Facebook Marketing and has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities. He has held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University and London School of Economics.
KEY TAKEAWAYS
  • Plunge into an insane depth of top-to- bottom details on a funnel that delivers 300X returns.
  • Why $5k/month flat fee local clients are a million times more profitable than  ones that could scale to millions.
  • The psychological reason why running an old ad featuring an out of stock item can still drive massive in-store traffic.
  • The little known FB campaign objective that’s got scary-good “big brother” shopper tracking capabilities that others pay tens of thousands for elsewhere. 
  • Why cheap video-views are worthless if they don’t deliver this essential metric.

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