How Eric Stockton got 99.9% Attribution Tracking Accuracy

Eric Stockton, GMO at Perfect Audience, where their vision is a world where every business, large or small, can easily and effectively personalize its marketing. Their simple and powerful online tools give marketers everything they need to gather visitor data and use it to power advertising campaigns that show the right ad to the right person at the right time.

The importance of taking an omni channel approach with your marketing efforts
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