Slip into something comfortable as we quiz  Electric Eye Co-Founder Chase Clymer and Media Buyer, Ryan Shaw about the phenomenal success they’ve had promoting Pebby Forvee’s trendy side-slit t-shirts. We’ll talk about the uncomfortable client capital and cash flow conversations and why you have to have them.  How a holiday and a charity tie-in combined to kick a summer sale into 15X ROI territory.  Why an off-core product test crapped out. And why it takes a hundred failures to finally have a Rich Ad success in an episode that highlights a client/agency synergy that blew past a  $1M annual revenue goal in 6 months. 

KEY TAKEAWAYS

• Why preparing a client for the BEST case scenario  is 100X more important than preparing them for the worst.

• How to approach upsells, cross sells, down sells, bundling, and develop a strategy on the front end to make it all work.

• Why growing slower can be  better than blasting through with explosive growth.

• What absolutely HAS to happen before a client can even think about running a single ad.

• How a simple static product shot became the sexy superstar of a super-profitable 21 day campaign.

BIO
Chase Clymer is the Co-founder of Electric Eye, a Columbus Ohio based agency that increases sales for ecommerce brands and the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.