Get ready to spice things up with a conversation with Blake Driver, the co-founder of the brand new Advisory Marketing Agency, headquartered in Dallas, Texas.  In today’s show we’ll be doing a taste test of two wildly different video ads for Truff Hot Sauce -- and find out why one out performed the other by 35% at scale.  We’ll take a look at the insanely entertaining dancing guy video that took Twitter by storm and why it flamed out faster than anybody thought it would. Finally we’ll identify the single most important quality a video HAS to have to become a long running control.  So let’s dig in -- this one’s gonna be tasty!

Take aways:        
Why a super-slick brand advertising video completely crapped the CAC bed.
How a no-brainer concept capitalized on the COVID quarantine in an ad that will probably outlast the virus.
A hit? Or a miss? How long should you run a massively funded ad before you pull the plug?
Why one video style NEVER works across all platforms -- and which kind you should run where.
Why there’s no such thing as a “one stop shop” when it comes to getting the greatest variety of ad concepts to test.

BIO:

As a co-founder of Advisory Marketing, Blake Driver has worked with notable brands like Truff Hot Sauce, Black Wolf Skincare, Stryve, Buscemi, and many other direct-to-consumer brands between $0 - 25M.  A 2013 graduate of Cal State University, Fullerton with a B.A. in Business Administration with an emphasis in Marketing, then went on to earn his MBA from Concordia University in Irvine. When Blake isn’t scaling ad campaigns, you will most likely find him cooking on his Treager, surfing at the beach, or cruising down PCH with a group of friends.