How Looking Back is Helping Zach Horvath Move Live a Great Story Ahead Big Time
Today we’re getting sticky with Zach Horvath and looking behind the scenes of the phenomenal social promotion success of Live a Great Life -- an empowering lifestyle brand that started with stickers and branched out to accessories and apparel.
Today we’re getting sticky with Zach Horvath and looking behind the scenes of the phenomenal social promotion success of Live a Great Life -- an empowering lifestyle brand that started with stickers and branched out to accessories and apparel. Discover the secret of their insane 35% customer return rate. Pinpoint the thumb-stopping power of a flag ad that got 450,000 views and a 2.8X ROA. Roast a campaign that somehow got away with selling people on committing a crime. Then learn from the mistakes of making an unwise debt leveraging move that they miraculously managed to survive.
KEY TAKEAWAYS
- Discover the secret sauce behind Zach’s outstanding return customer rate and outrageously high LTV - that starts with a cheap pack of stickers.
- Why raising the price of a travel product paid off big during the COVID lockdown when people couldn’t travel.
- How an ad for counterfeit money flew under the Facebook radar.
- What often overlooked financing factor could cause you to pay TWICE as much for a PayPal loan as a Shopify loan.
- Why paying influencers isn’t worth it and what you should spend that money on instead.
Zach Horvath is the Founder and owner of Live a Great Story an Austin lifestyle media company he started in 2014 which is focused on inspiring people to be the HERO of their story through content, events and products. He also serves as Head of Strategyyy at Stickyyy Marketing as well as the owner of ZCLOCO a clothing company aimed at inspiring customers to "Live a Great Story. A graduate of the Acton Business School’s My Entrepreneurial Journey MBA program, Horvath is also the author of Take Over Your City, a guide focused on helping young adults effectively and efficiently move to a new city with tips, tactics and stories from the experiences of successful and not so successful moves.