How the Ashton Shanks and the Hemon Agency Went from $0 to $15M a Month in 6 Months
Settle in for a conversation with paid-traffic savage, Ashton Shanks, CEO and Co-Founder of the Hemon Media Group, a fast-growing agency that’s on track to spend 15M a month in Q4 its first year in business. We’ll light up a super rich 1928 cigarette ad that doesn’t mention a single feature or benefit -- and why it doesn’t need to. Roast an egg-ceptionally bad Alibaba ad and pinpoint the 3 reasons it went south. Then see how to apply the counter-intuitive OPM financial principle of real-estate investing to online ad spend to supercharge growth for your agency’s clients.
KEY TAKEAWAYS
- The 5 stages of product sophistication and awareness -- why advertising at #5 is insanely challenging.
- How to avoid having dynamic creative ding your ad results.
- The two hottest new tools for getting clear on your 30, 60, 90 day, six month LTV- and which one’s right for you.
- How Amazon ate Uber Eats, and Postmates’s lunch on food delivery -- and why they were able to do it.
- Why the journey to higher LTV should never end at 14 days out -- and what to do to extend it.
BIO:
Ashton Shanks is CEO and Co-Founder Hemon Media Group, a boutique direct-response agency specializing in testing and feedback looping to scale medium & large accounts spending on average, $2.6M at a 4.8X return on ad spend. Prior to starting the agency in 2018, he served as Director of Advertising at Traffic and Funnels, Media Buyer and Digital Marketing Consultant at Shanks Consulting, and Digital Marketing Manager at N2Q Consulting. He studied Leadership at Evangel University and Theology at Northwest University.
Ashton Shanks is CEO and Co-Founder Hemon Media Group, a boutique direct-response agency specializing in testing and feedback looping to scale medium & large accounts spending on average, $2.6M at a 4.8X return on ad spend. Prior to starting the agency in 2018, he served as Director of Advertising at Traffic and Funnels, Media Buyer and Digital Marketing Consultant at Shanks Consulting, and Digital Marketing Manager at N2Q Consulting. He studied Leadership at Evangel University and Theology at Northwest University.